Mercy
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TITLE:
Virgin1
CLIENT:
Borkowski PR
CATEGORIES:
- Agency
DATE:
June 2009
DELIVERABLES:
- Press campaign
WHAT WE’VE DONE
INFO:
Virgin1 commissioned the people who made the ITV Digital / PG Tips monkey to create ’Red’, the new face of the channel after its rebrand. We were then asked to art direct a press campaign featuring the character trying to emulate some of Richard Branson’s more famous publicity stunts. All of the costumes are designed and produced by us.
TESTIMONIAL:
“Mercy responded not only very creatively to our brief, but also with resourcefulness, determination and a good dose of flair. Great to work with.