TITLE:

The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign

CLIENT:

Warner Music

CATEGORIES:

DATE:

June 2007

DELIVERABLES:

  • 7" single sleeves
  • Album CD digipak & booklet
  • Press advertising
  • Poster campaigns
  • Merchandise
  • Website

WHO WE DID IT WITH:

WHAT WE’VE DONE

  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
  • The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign
    The Wombats proudly present ... 'A Guide To Love, Loss & Desperation' campaign

INFO:

Having worked with The Wombats since they first formed, we were charged with delivering our first full album campaign when they signed to Warner Music back in 2007. Our early work was always produced with the artist Jonathan Greenbank, and he and us continued to follow this Peter Blake-inspired style of bittersweet and semi-naîve illustrations up until the album itself, where we then transferred this approach to a more three-dimensional model (an homage to both Blake and Joseph Cornell).

Our most indulgent job to date is the artwork for single ’Let’s Dance to Joy Division’: a double-sleeved, inscribed tribute to all things Factory. Each single was individually numbered, with personal messages from the band etched into the vinyl runout (an old Joy Division trick). The coloured vinyl was housed in a second, spot colour-finished wallet and -when the iconic presenter and Factory boss Tony Wilson coincidentally died during the production- we interrupted the print run to include a final message to the great man (a former friend of Mercy, who set us on the road to bigger things way back in 2003). The artwork of course references Joy Division’s most famous Peter Saville-designed sleeves, Love Will Tear Us Apart and Unknown Pleasures.

After a successful stint in Liverpool’s World Museum (part of excellent The Beat Goes On exhibition), the album model is currently in storage awaiting a new unveiling at the new Museum of Liverpool.

All illustration by Jonathan Greenbank
Album photography by David J. Colbran
Website design & build by Kev Adamson & Behind Design

TESTIMONIAL:

Mercy approach each piece of artwork with gallons of enthusiasm and originality. However, their talents reach beyond design flair. Their responsibility to the client’s timeline and budget is always honoured, ensuring the design process is enjoyable whilst the results are magic and on brief.
- Elkie Brooks, marketing manager