Mercy
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TITLE:
The Girlfriend Experience
CLIENT:
Young Vic
CATEGORIES:
- Agency
DATE:
June 2009
DELIVERABLES:
- Folded mail shot
- Online campaign
- Press campaign
WHAT WE’VE DONE
INFO:
One of the Young Vic’s flagshipo summer shows, The Girlfriend Experience is based on transcripts from a real life brothel. To promote it, we produced faux call girl cards to be despacthed as mail shots around London. When opened, it reveals the main show promotional artwork and copy inside.